2011 Power Email and Article Marketing Headlines - Part 7

51) You Are About...

The "You Are About..." headline grabs your prospect's attention because it tells of a benefit they will discover if they read the rest of your ad. All they have to do is keep reading.

Example:

"You Are About To Discover A New, Amazing Weight Loss Formula!"

52) Celebrity

The "Celebrity" headline grabs your prospect's attention because a celebrity has that fame and name recognition that brings a lot of credibility. People will believe them. Your prospect figures the celebrity wouldn't want to risk their reputation. That celebrity at least needs to be a considered one or a recognized expert to gain your target audience.

Example:

Joe Blow says, "This autoresponder service blows away the

competition!"

53) Metaphor

The "Metaphor" headline grabs your prospect's attention because it suggests your product performs, is like or offers the same or better benefit as something they know. It helps the people relate to your product faster and gets them interested in the rest of your ad.

Example:

"Sitting In One Of Our Chairs Is Sitting In Luxury"

54) Help Wanted

The "Help Wanted" headline grabs your prospect's attention because most people have been raised to help another when asked. At least they will stop to find out that need. That is enough to get them into your text. Never be afraid to ask for help. All the better when telling them of their benefit in helping.

Example:

I Need Help! I'm Looking For 200 People That Want To Make Up

$5,000 A Month!

55) Free/Special Report...

The "Free/Special Report..." headline grabs your prospect's attention because people know they are going to receive a reward or benefit for finding out more by reading the text. Even something of value since you are making an issue of it and they could not obtain it elsewhere.

It doesn't appear an advertisement but something benefiting them.

They will let down their buying defenses.

Example:

"Free Report! How To Triple Your Sales In Three Easy Steps!"

56) "by"

The "by" sub headline grabs your prospect's attention because your ad looks like an article instead of a sales letter. That's because most articles have the author's name under the title. It also develops an expertise and credibility since it is an article.

Example:

How To Instantly Improve Your School Grades With Little Or No Effort!

by Larry Dotson

57) Exclusive...

The "Exclusive..." headline grabs your prospect's attention because people think they will be one of the first or few people to read about it. It gives them a privilege or secret that most won't have. So they will have to read your text to have that privilege

Example:

Exclusive Offer! The First 50 People That Order Will Get $675 In Bonuses!

58) Revolutionary...

The "Revolutionary..." headline grabs your prospect's attention because it sounds like a major, new and improved way to get their desired benefit! People will think they'll get their benefits easier and faster than before with your help so they will read on to find out.

Example:

"Introducing: A Revolutionary Diet Plan That Lets You Pig-Out Anytime You Want!"

60) Healthy...

The "Healthy..." headline grabs your prospect's attention because everyone wants to live a long, happy life. To do it they need good health. The best part is it doesn't have to actually relate to health to grab their attention.

Example:

"How To Earn A Healthy Income Pulling Weeds Part Time!"