2011 Power Email and Article Marketing Headlines - Part 8

61) Urgent...

The "Urgent..." headline grabs your prospect's attention because people feel it calls for immediate attention. In the past people have received urgent messages and knew how important they were. It also establishes a need for immediate action.

Example:

"Urgent! What Credit Card Companies Don't Want You To Know!"

62) You Too Can...

The "You Too Can..." headline grabs your prospect's attention because it tells people there are others, perhaps no better than them, accomplishing wonders or earning the money they aren't. So they think, "Why can't I?" It makes them envious or at least curious.

Example:

"Millions Of People Are Working From Home And You Can Too!"

63) What If...

The "What If..." headline grabs your prospect's attention because it takes them to a wonderland wherein they already have their desired benefits or goal accomplished. They need to read the rest of your ad to make it a reality.

Example:

"What If You Could Make $10,000 A Month?"

64) Instant

The "Instant..." headline grabs your prospect's attention because people want their desired benefit NOW or as quickly as possible. The word 'instant' is also interpreted as being easy. Fast and easy sell like crazy.

Example:

"How To Instantly Triple Your Opt-In List!"

65) Pay Close Attention...

The "Pay Close Attention..." headline grabs your prospect's attention because most people will automatically do as told and know some important and possibly detailed information follows that statement.

Example:

"Pay Close Attention! Never Pay For Lawyer Fees Again!"

66) If You Qualify...

The "If You Qualify..." headline grabs your prospect's attention because it's a challenge to their worth. They can't buy if they aren't good enough or a part of the 'right' group. It might even appear you are not going to offer them the product unless they are right or fulfill some conditions. Those terms could be noted in the text below. You could actually turn their purchase down.

Example:

"$2000 Diamond Ring For Only $299...If You Qualify!"

67) Visual

The "Visual" headline grabs your prospect's attention because one visual can triggers thousands of eye-catching stimuli. Visuals could be pictures, graphics, online videos, comics, etc.

Example:

This Could Be You:

(your visual)

68) Targeted

The "Targeted" headline grabs your prospect's attention because it sounds like you are talking directly to them. You have already created a rapport because you have recognized the type of person they are and established their interest and how you can help.

Example:

Attention! Calling All Gardeners To Try This New, Fast-Growing Plant Fertilizer!"

69) Introducing...

The "Introducing..." headline grabs your prospect's attention because most people see "Introducing" attached to something or someone they are not familiar with but still important to their benefit. You are doing a good turn for them by showing them something new.

Example:

Introducing: A New, Absolutely Delicious Sugar Cookie Recipe!

70) If You're Worried...Don't Be

The " If You're Worried...Don't Be" headline grabs your prospect's attention because it gives people the comfort and confidence of knowing you have thought about it and offer a solution to their concerns, problems and situation. They want to read the rest of your ad to see why they shouldn't worry!

Example:

"If You're Worried About Paying Your Bills...Don't Be!"