2011 Power Email and Article Marketing Headlines - Part 11

91) Top...

The "Top..." headline grabs your prospect's attention because people want to know the top, best or most popular way to get their desired benefit. They want to get the best things in life.

Example:

"The Top 5 Ways To Reduce You Credit Card Debt!"

92) If You...I'll...

The "If You...I'll..." headline grabs your prospect's attention because you're actually making a deal and rewarding them for getting their desired benefits. It's a win/win situation for your prospects.

Example:

"If You Read My New Copywriting Book, I'll Give You Another Copy For FREE!"

93) Specific

The "Specific" headline grabs your prospect's attention because it makes your headline more believable. If there is a specific figure, there must be a good reason for it. It must be true or even understated.

Example:

"How I Made $17,845.67 By Buying One Solo Ad!"

94) Simile

The "Simile" headline grabs your prospect's attention because it compares two unlike things in a combination that amplifies your point. The paradox would bring them into the text of your ad. Most similes use the words "like" or "as" in the connecting term.

Example:

"Taking Our Marketing Course Is Like Having No Competition!"

95) Analogy

The "Analogy" headline grabs your prospect's attention because it compares something known to something different. It provides a new combination or contrast one would not normally see.

Example:

"How Algebra Can Be Just Like Playing Connect The Dots!

96) Famous Quote

The "Famous Quote" headline grabs your prospect's attention because, if it's by a famous or respected person your target audience knows, it gives your business and product more credibility.

Example:

"A Headline That Grabs Your Prospects Attention Can Be Considered A Hypnotic One"

by Larry Dotson

97) Don't Read This

The "Don't Read This..." headline grabs your prospect's attention because it uses reverse psychology. It catches your prospect off-guard and they wonder why they shouldn't read it. They also become more curious by the prohibition.

Example:

"Don't Read This If You Want To Go Bankrupt!"

98) Miracle

The "Miracle" headline grabs your prospect's attention because everyone fantasizes about some miracle that could improve his or her life. Some miracle related words could be…unbelievable, incredible, amazing, etc.

Example:

"A New, Amazing Traffic Generating System That Doesn't Cost You A

Cent!"

99) Confusing

The "Confusing" headline grabs your prospect's attention because it's a puzzle and unsettling. People are used to certain conformity. If you make your headline a little confusing, or unusual, it may tempt them to find out more to clarify the mystery.

Example:

Marketer Cows Money

100) Humor

The "Humor" headline grabs your prospect's attention because there might be something humorous in your product or packaging. Be very careful in the use however for irony is the best humor to use. Joking, other than tongue-in-cheek can be very counterproductive. What

makes people laugh? Some cannot see the humor. Your product could gain in credibility if you are slightly depreciating.

Example:

"You Might Be Addicted To Internet Marketing If You Start Calling 'TV Dinners' - 'PC Dinners'..."

Extra Bonus:

101) Success Story

The "Success Story" headline grabs your prospect's attention because people will place themselves in the same position. Succeeding at great odds. If another can do it, "Why not me?"

Example:

"How An Average Guy From Utah Turned His Hobby Into A Multi-Million Dollar Business!"